Commitment to the Customer - We manifest in all commercial actions the focus on the customer, seeking its satisfaction and the consequent fidelity.

* Commitment to Quality - We negotiate products with certified quality, and deliver qualified services in our negotiations.

* Commitment to Personal and Professional Growth - We support actions for knowledge seeking, independently of the theme.

* Spirituality - We respect everyone as human beings in an equal way, independently of religion, belief or creed.